Case Study

Potage Farm

Consolidation loan


The Challenge

Cash flow issues.

The Solution

Future Loans.

The Challenge

The owner of Potage Farm needed additional funds to be able to take his business to the next stage in its evolution, but was finding this challenging as he had existing borrowing plans in place.

The Solution

Future Finance listened to the owner’s vision and analysed existing finance payments. The team came up with a finance plan that consolidated existing borrowings, which reduced the repayments and freed up funds. This enabled the owner to invest in his own brand and revenue generating activities.

The full story

Potage Farm was set up by young farmer Laurent Coenen, who wanted to follow in the footsteps of his grandparents, Bill and Sheila Staite, both farmers. Keen to keep up old agricultural traditions, Laurent launched his own business four years ago with a 2,000 capacity mobile birdhouse. This enabled him to sell eggs to a local egg farm for resale.

Two years in, Laurent wanted to set up his own brand of eggs so that he could sell directly to local farm shops, supermarkets, cafes and wholesalers. With a loan from Future Finance, Laurent was able to consolidate existing loan payments and make a considerable saving, enabling him to invest in, and successfully launch, his new business venture. He now tends to both sheep and hens that roam free and forage on green pastures, and his direct route to market has paid dividends.


1. Why did you choose Future Finance as your loan provider?

I heard about Future Finance from Genuine Jersey, an association that promotes and supports producers and products from Jersey. They suggested I contact them as they had helped arrange finance for other members. It’s difficult to get funding in the current economic climate, especially for a new business. Future Finance was the only provider that could offer my business funding.

2. What made Future Loans stand out to you?

The Future Finance approach is very professional. They visited my farm straight away which gave me the opportunity to share my vision for the future of Potage Farm. They were able to give me a range of finance options to meet my needs within days of an initial meeting.

3. How has the loan helped you?

Future Loans has enabled me to consolidate my existing borrowings, which have reduced my repayments. This has put less pressure on the business financially and given me time to grow my brand, free range egg sales and profitability. Future Finance’s flexible funding solutions has made my repayments affordable and enabled me to enjoy a healthy cash flow.

4. Can you describe the service provided by Future Loans in three words?

Exceeded my expectations!

5. Would you use Future Finance for other services?

I have used, and will continue to use, other Future Finance services. I have built up a strong relationship with them and they understand me and my business. I would not go anywhere else.

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